Hidemi Sugino is probably one of the famous patisseries in Tokyo. Located in Kyobashi (Walkable distance from Ginza station), it opens at 11 and is said to sell out its first round of cakes by 1pm.
More info here : イデミ・スギノ
So we actually went out really early to queue, we reached about 10:30 or early? It’s at Kyobashi and so we alighted at Ginza/ Kyobashi (I can’t rmb the station we alighted at, but it is near Ginza, which is near Tsukiji, so you can probably go Tsukiji for breakfast and come here for dessert or something)
Due to popular demand, each person can only order up to 6 cakes if I am not wrong and there is like 20 over varieties to choose from. YUMS.
menu, and cameras are not allowed I think and so are phones with flash. You are not allowed to take photos of anything except yourself + your cakes. which means you can’t take photos of the display etc.
We ordered 5 cakes to share, which we regretted cos we should have ordered 6 cakes each instead ugh but we were full :’(
We chose not to order drinks and we were actually shocked to see Japanese women eating like 6 cakes each and stuffs (well their appetites are normally vvv small, guess no one can resist cakes huh)
One cake cost about 700yen which is considered pricey? But it is good and ice water is free btw.
My fav cake ^
While it does look chocolatey from the outside, rest assured that you will not get sick of it.
What we ordered (pay after you eat system) and you can choose to eat-in or take out, but some cakes are not available for take-out to preserve its quality.
Go check it out if you are in the Ginza area!
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